The luxury sector sets the pace, and this latest announcement further cements a strategic alliance between the worlds of luxury and music. Bvlgari has chosen Dua Lipa as its new global ambassador, with the highly sought-after young British pop star joining the house founded in Rome in 1884. Prior to Dua Lipa, Bvlgari has relied on international ambassadors such as Zendaya and Anne Hathaway; the house has also collaborated with Liu Yifei to strengthen its foothold in Asia, as well as with figures from the K-pop scene such as Blackpink. These profiles combine classic glamour, cultural influence and global visibility.
An official appointment from Rome
On 19 February 2026, Bvlgari announced the appointment of Dua Lipa as Global Brand Ambassador. The house describes the artist as one of the most influential figures of her generation, praising a career marked by artistic freedom, authenticity and a high creative standard.
A multiple Grammy and BRIT Awards winner, with billions of streams worldwide, the singer has established herself as a titan of international pop.
Laura Burdese, current Deputy CEO and future CEO of Bvlgari from 1 July 2026, believes that Dua Lipa embodies a contemporary vision of empowerment and freedom, in line with the brand’s values.
An artist with a global reach
At the age of 30, Dua Lipa was born in London to a family of Kosovar Albanian origin and developed an artistic identity at a very early age. The artist has built a wide-ranging cultural presence, spanning fashion, cinema and her prowess on editorial platforms. Notably, she launched the podcast “At Your Service”, dedicated to in-depth conversations with figures from the artistic, intellectual and political worlds.
A committed advocate, she regularly supports causes related to refugee rights, education and Kosovo’s visibility on the international stage.
By also championing women’s independence in the music industry and creative freedom in the face of commercial standards, Dua Lipa embodies this international success in the world of influencer culture 2.0.
The singer said she was honoured to collaborate with an iconic brand that embodies confidence, creativity and modern femininity, emphasising that Bvlgari’s creations provide that finishing touch capable of elevating and transforming a look.
Translated by Bethszabee Garner
