What if board games became the new cool in luxury? We invite you to play again like you did when you were a child with a carefully curated selection. Today, true luxury is no longer about overdoing it. It's about having time to play, laugh and sometimes be bored. In this movement back to basics, certain fashion houses are transforming board games into highly desirable objects. Neither gadgets nor merchandising: pieces to live with, to look at, to pass on.
Miu Miu plays Uno (and everyone wants to draw)
Miu Miu has never hidden its love for childhood, imperfection and play. With its edition of Uno, the fashion house has transformed a popular classic into a cult object. The cards have become graphic, almost fashionable. No longer do we shout ‘Uno’ at the end of a game; we place it on a coffee table. The game becomes a lifestyle statement. Fun, light-hearted and very Gen Z, it almost makes us want to learn the (real) rules once and for all.
Approximate price: €450
Hermès slows down the game with a couture backgammon set
At Hermès, playing is never a spectacle. The backgammon set is encased in leather, designed to last and wear beautifully. It is played slowly, by two people, often in silence, accompanied by tea. The ritual of a luxurious aperitif, in tune with the seasons, is approached as a luxury item to be placed next to the fireplace. Haute couture that slips into touch and shared time.
Approximate price: from €7,000
Louis Vuitton puts chess back on a pedestal
Perhaps the most beautiful of the knights, with its chess sets, Louis Vuitton transforms strategy into an art of living. Monogrammed trays, precious pieces, often housed in its iconic trunks. Once again, the high-end game becomes a decoration, a conversation piece, or a simple excuse to move the bishop.
Approximate price: from €20,000 (depending on version)
Gucci focuses on atmosphere with its dice
Gucci's Ouverture collection draws inspiration from its sporting and leisure heritage with vintage-inspired items. The five marbled resin dice are presented in a monogrammed canvas bag, affirming the brand's iconic logo spirit. Gucci revisits the source of the game, the dice, as an iconic accessory. With retro patterns, saturated colours and a maximalist spirit, the game serves to create an atmosphere.
Approximate price: €350
Bottega Veneta transforms Jenga into a cult object
At Bottega Veneta, Jenga becomes almost conceptual. With its wood, leather and muted colours, nothing sticks out; you'd expect to open a box of chocolates. The game is all about balance, tension and controlled falls, which is where the eye catches up with us. We'd love to leave it on the table as a decorative object while we wait for our hot coffee.
Approximate price: €3,200
To play, laugh and forget the rules from time to time
If high-end brands are now embracing them, it's because they perfectly embody the spirit of the times! They are objects to be given as gifts and shared, but can also be left as decorative items in the living room. Neither technological nor solitary, games meet a very contemporary desire for moments spent together. At Christmas more than ever, these pieces represent the luxury of relationships, transmission and presence, an intangible added value that is deeply in tune with our ways of celebrating.
Translated by Bethszabee Garner
