“The only rule is don’t be boring and dress cute wherever you go,” as Paris Hilton so aptly put it in the past. Two decades later, she continues to apply this principle to the letter. For Spring/Summer 2026, the entrepreneur and Y2K icon continues her collaboration with Karl Lagerfeld, for whom she has been the muse since last August.
For the second consecutive season, Paris makes an even stronger presence alongside the Karl Lagerfeld, Karl Lagerfeld Jeans, and Karl Lagerfeld Paris lines. A clear strategy for the house: reconnecting its heritage to a pop icon capable of embodying, all on her own, the energy of the 2000s while engaging with a 100% digital generation.
“From Paris With Love,” in the world of Karl Lagerfeld with Paris Hilton
For the first installment of its global campaign “From Paris With Love,” Karl Lagerfeld unveiled a “girl boss” version of Paris Hilton, in a very officewear-inspired wardrobe, accompanied by an iconic archive piece: an interview with the late designer… conducted by himself. A nod perfectly aligned with his spirit and that of his label, founded in 1984.
This Thursday, February 12, the house unveils a second chapter, even more multifaceted. In front of the lens of Chris Colls, a longtime collaborator of the “Kaiser,” Paris Hilton embodies the new Spring-Summer 2026 collection in a setting steeped in history: the headquarters at 21 Rue Saint-Guillaume in Paris.
A choice far from trivial, as it represents the symbolic heart of Karl Lagerfeld. “Stepping into Karl’s world felt personal and true to both Karl’s and the brand’s DNA. It wasn’t about looking back, but about being fully present in a place where his legacy continues to evolve,” Paris said between photo shoots.
Paris poses here and there in a blazer and an unstructured skirt for a confident, feminine look, then in a faded denim ensemble from the Jeans line for a sexy street-style look. We also see behind-the-scenes images, photographed by Thomas Dufour, where she shares a moment of camaraderie with current creative director Hun Kim. A series of shots—some carefully staged, others more spontaneous—that captures both Lagerfeld’s graphic precision and the jet-setter’s natural ease.
In the rest of the campaign, Paris Hilton is joined by American model Sean O’Pry, embodying the men’s collection with a more refined presence. Together, they unveil the brand’s new eyewear collection, while a key image captured in front of the Paris headquarters anchors the campaign in its historic setting. Added to this is the K/Autograph line, the season’s centerpiece, whose hardware features the founder’s original autograph—a nod to the brand’s DNA.
The Spring-Summer 2026 new arrivals from the Karl Lagerfeld, Karl Lagerfeld Jeans, and Karl Lagerfeld Paris lines are available on the website karllagerfeld.com as well as in stores.
Translated by Bethszabee Garner
