Some collections are meant to be seen, others to be felt… For its Summer 2026 campaign, Burberry composes a score where the clothes vibrate to the rhythm of British music. Under the creative direction of Daniel Lee, each piece becomes a means of expression, bridging generations and transforming the entire collection into a unique style statement!
Music as a creative driving force
Music has always influenced the way we dress and even define ourselves. For summer 2026, Daniel Lee embraces this truth and makes it the central theme of his campaign for Burberry. “ Music pushes boundaries, blurs lines and defines the codes of fashion,” says the creative director. In the photographs, music is therefore not merely a backdrop: it embodies a state of mind, one of performance, community and freedom of expression.
This vision takes shape through a cast of intergenerational talent (which is refreshing), ranging from Twiggy, the British icon of the 1960s, to Maya Wigram, daughter of Phoebe Philo; Albert Cocker, son of Jarvis Cocker, frontman of Pulp; and Sonny Ashcroft, son of Richard Ashcroft, the iconic figure of The Verve. Together, across the generations, they embody a diversity of styles and attitudes, reflecting a creative scene that is constantly evolving yet always centred on Burberry.
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A sharp silhouette, true to Burberry’s DNA
Burberry’s Summer 2026 collection features a clean, slim silhouette, defined by mod-inspired tailoring (think a young Londoner in 1965 listening to rock in a slightly smoky café). The trench coats, the brand’s iconic pieces, are reinvented through new styles such as the Summerside, Rayne and Isleworth, a nod to the 1927 archives.
The Foxfield trench coat and Harrington jackets further reinforce this ultra-British look. Three-button jackets, tapered straight-leg trousers, striped shirts and slim ties make up a wardrobe that is both structured and casual. The result: a style you’ll want to adopt immediately, even more so when it comes to prints.
Between textures, materials and emotions
The materials in the collection also tell a sensory story. Printed trench coats, waxed cotton parkas, silk bomber jackets: each piece captures the diffused light of a British summer, in the rain (naturally). Denim is adorned with metallic finishes, raincoats feature wet-look effects, whilst leather and suede come in python prints, laser-cut paisley patterns to mimic lace, and handcrafted details.
But beyond the clothes, it is an emotion that Burberry seeks to convey. Hand-crocheted dresses, pieces in chainmail or entirely composed of beads and crocheted leather add a sensory and almost musical dimension to the collection.
Far more than just a clothing collection, the brand offers an experience. Fashion that feels like a cult classic: intimate, collective and timeless. And you, what soundtrack will accompany your summer?
Now available in stores and on the brand’s website.
Article written by Lohanne Mollo
Translated by Bethszabee Garner
