Translated by Bethszabee Garner
Long confined to the realm of clinical chore, oral care is entering an era of glamour and sustainability. Gone are the days of quick brushing: make way for eco-friendly oral care rituals, where every gesture counts. Serums, micro-emulsions and treatments based on natural active ingredients are transforming our relationship with our mouths; we now care for them in the same way we moisturise our skin. Brands such as The Smilist advocate this holistic approach, combining effectiveness, sensoriality and respect for life. The oral microbiome is becoming the new star of the vanity case: invisible but essential to overall balance, both in terms of health and beauty.
From microbiome to vibrations: the science of smiling
On the innovation front, MyVariations is reinventing the toothbrush with its Jade Green model: an elegant design, 40,000 vibrations per minute and a motion inspired by manual brushing. The rotation is so smooth and vertical that it almost feels like brushing your teeth for the first time, with a more natural, gentler, almost instinctive movement. All this is done in a sustainable way, thanks to an integrated recycling programme. For its part, The Smilist is rolling out its range of expert oral care products: the Gum Regenerating Serum and the Micro-Emulsion, which are disrupting oral care with targeted actions. The result: a healthy, bright and conscious smile.
When ultra-luxury oral care comes to the bathroom
Even brushing your teeth is no longer immune to the temptation of luxury. With Aurezzi, a pioneering Swiss brand in haute couture oral care, your oral hygiene routine is adorned with 24-carat gold. Its toothbrush, a true work of art with 5,000 AUZ® bristles, promises cleaning that is as precise as it is aesthetic. The toothpaste, meanwhile, uses premium ingredients to combine brightness and freshness. Behind the glitz lies a serious idea: gold, naturally antibacterial and durable, adds a touch of hygiene that is as real as it is symbolic. Proof that even sparkle can be good for your health – not just your style
The essentials of the new oral care ritual
MyVariations: Jade Green sonic toothbrush (limited edition)
With its sleek design, jade colour inspired by mineral serenity and 40,000 vibrations per minute, the Jade Green transforms brushing into a sensory experience. Its vertical movement replicates the manual gesture while optimising plaque removal and gentleness on the gums. Rechargeable and recyclable via the MyVariations take-back programme.
Available at myvariations.com, €69.
The Smilist: Gum Regenerating Serum
For its ‘bandage’ effect, concentrated in saffron extract known for its anti-inflammatory properties and enriched with the Hyalu-Biotic Complex. Thanks to its patented brush, it helps to soothe, protect and regenerate sensitive gums. Use three times a day.
Available at Galeries Lafayette Champs-Élysées and on thesmilist.co, €39,90
The Smilist: Refreshing Milky Micro-Emulsion
The thirst-quenching milky micro-emulsion is the perfect weapon against dry mouth, helping to restore hydration and boost oral comfort. It is based on hyaluronic acid, prebiotics and chamomile hydrosol.
Available at Galeries Lafayette Champs-Élysées and on thesmilist.co, €39.90
Aurezzi – 24-carat gold-plated toothbrush
A Swiss-made toothbrush covered in 24-carat gold, combining design and oral care. €49.99 aurezzi.com
