Translated by Bethszabee Garner

For next fall, Mackage, a brand founded by Eran Elfassy in 1999, is presenting an innovative collection inspired by denim. Known for its more classic pieces in a neutral color palette, the Montreal-based label is taking a bold step forward in its aesthetic development. The capsule collection, worn by model Stella Maxwell and English actor Charlie Hunnam, reinvents iconic denim elements through unexpected silhouettes imbued with current trends. In this era of utility, Mackage is choosing new materials and proving its ability to constantly reinvent itself.

Mackage goes denim

“Introducing denim for the first time at Mackage allows us to expand our offering—providing our customers with a wider variety of protective and lifestyle pieces designed to meet the demands of every aspect of their lives,” explains Ludwig Heissmeye, Senior Vice President of Design and Product Development at Mackage.

For its Pre-Fall 2025 collection, Mackage is incorporating denim into its high-end product universe and pushing its creative and technical boundaries. Thus, the capsule collection blends the iconic engineering of its outerwear—down jackets, wool coats, windbreakers—with the timeless versatility of denim. This iconic material is harmoniously crafted into leather, down, and double-faced jersey pieces, creating a cohesive narrative between the various items on offer.

To promote its new denim collection, Mackage has chosen model Stella Maxwell, the brand's muse, and actor Charli Hunnam, who starred in the series Sons of Anarchy (2008-2014). In the same setting as the Spring/Summer 2025 capsule collection, the two muses of the Montreal-based brand unveil the carefully designed garments, ushering in a new era of Mackage craftsmanship. Added to this are recycled materials that demonstrate the brand's commitment to sustainable manufacturing techniques.

True to the mantra “Aesthetics That Protect,” the collection perfectly illustrates the marriage of high-performance functionality and refined design. While the wardrobe may be pragmatic, it is also right on trend and in tune with the times. Denim trench coats, leggings, herringbone coats... To get ready for fall, Mackage has opted for sophistication with urban designs that are perfect for everyday wear.

The Pre-Fall 2025 collection is already available here.