Translated by Bethszabee Garner

Since 2016, Louis Vuitton has been transforming the act of purchasing into a gesture of solidarity with Silver Lockit, a jewelry collection designed to support UNICEF in its work with children. In 2025, the brand is taking this initiative further by entrusting the design to Felix, the central figure of the group Stray Kids, global icon, and Vuitton ambassador. His vision is simple: jewelry that is intimate, symbolic, and deeply rooted in a generational sensibility.

Felix, the face of sharing since 2023

He is one of the most influential artists of his generation. Born in Sydney in 2000, Felix, whose real name is Lee Yong-bok, is part of the group Stray Kids, a true phenomenon on the global K-pop scene. His deep voice, natural elegance, and unapologetic kindness have made him a gentle and magnetic icon. Louis Vuitton made the right choice when it selected him as its official ambassador in 2023 and then entrusted him with the creative direction of this special collection in partnership with UNICEF.

Behind his charisma on stage lies a commitment. Alongside his artistic career, Felix has been appointed UNICEF Goodwill Ambassador for Korea. It is a role he takes very seriously and embodies with authenticity. For him, jewelry is a means of communication and sharing, and carries a message. Each piece in the Silver Lockit 2025 collection, engraved with the word “dream” and adorned with a blue heart, speaks of hope, protection, and the ability to believe, even in the face of adversity. It is a symbolic gesture that reflects his personality.

Louis Vuitton x Silver Lockit: beauty supports what matters most

Since the creation of the collection in 2016, more than $24 million has been donated to UNICEF. This is a rare achievement in the world of luxury, making Silver Lockit a pillar of commitment. By choosing recycled silver, paying attention to every graphic detail, and donating a significant portion of each sale to UNICEF, Louis Vuitton is demonstrating its own belief in luxury with impact.

With this new edition of Louis Vuitton carried by Felix, the collection takes a more intimate and generational turn. It is no longer just a symbol of the alliance between the brand and the NGO, but an object of transmission, imbued with meaning. The presence of the padlock as Silver Lockit's signature takes on a new energy here, representing a link between worlds, generations, and responsibilities. An aesthetic of care and awareness, in contrast to the noise of the world around us.