Translated by Bethszabee Garner
After the obsession with Quiet Luxury and overly demure beige tones, summer 2025 is setting the color palette back to normal: XXL lemons, juicy tomatoes, embroidered strawberries, and crocheted grape clusters are taking over the catwalks as well as the streets. This unapologetic, almost tangy vegetable trend is transforming our wardrobes into stylish orchards. Here's OniriQ's breakdown and selection of the most delicious looks for this summer.
When nature takes over style…
The fruit and vegetable trend isn't just a TikTok whim, even if the hashtag #TomatoGirl has restored the Roma tomato to iconic status with a 455% jump in views in recent weeks. For nearly a century, vegetables have oscillated between folklore, sensuality, and exuberance in the fashion world. But deep down, we can't help but picture the young Italian brunette, a fan of la Dolce Vita, covering her dresses with lemons and adoring light raw vegetable salads in the summer.
In the history of fashion, beyond the collective imagination, we think in particular of the Brazilian singer Carmen Miranda and her iconic fruit crowns in the 1940s. A figure of exuberance, she was one of the first to take fruit and vegetables out of their baskets and turn them into trendy accessories.
Later, in the 1980s, fashion took inspiration from this and saw an explosion of pop prints, oversized silhouettes, and a certain taste for the theatrical. Kenzo, already known for blending Asian, African, and European influences, seized on this context to create collections where vegetable and fruit prints took center stage alongside tropical flowers, naive animals, and folk motifs. But the real fashion turning point came with Dolce&Gabbana's spring-summer 2012 collection. With a Sicilian theme, chili peppers became XXL, lemons appeared by the dozen, and pomegranates covered skirts.
Embroidered, printed, or used in accessories, these vibrant fruits and vegetables became the symbol of a fantastical, sunny, and lush South, with certain sweet Italian connotations. Since then, pop culture has embraced the trend: Harry Styles wears a watermelon shirt, Loewe expresses its love for tomatoes, and Jacquemus draws its colors, designs, and, above all, its inspiration from the orchards of Provence.
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This season, meaning summer 2025, fruit prints and vegetable accessories are more than just a nod to the past. They are becoming a visual statement, sometimes ironically, sometimes ultra-fashionable.
OniriQ's vibrant selection
To embrace the summer's hottest trend without going overboard, OniriQ has put together its usual selection of trendy pieces. First up, for the more cautious, is a versatile white T-shirt made slightly more fun with a cluster of cherry tomatoes on the front and a recipe for the famous “Pan Con Tomate” on the back. For your trips to the South of France or Italy, there are two options: a ruffled dress by Roberto Cavalli, or a longer, charming model by Californian brand L'Agence.
From left to right:
Pan Con Tomate print T-shirt by NEVER FULLY DRESSED on Zalando – $59.95
Lemon print midi dress by ROBERTO CAVALLI – €1,250
Long satin dress by Akiya L'AGENCE – €340
In a different vein, Muma World and Moschino have fallen for cherries, whether XXL on a sky blue fabric or mini in shades of green. For Chinese brand JNBY, the appeal isn't about colorful, aesthetic fruit. Designer Lin Li has created a shirt featuring... onions!
From left to right:
Dayrise Cherry Electra mini dress by MUMA WORLD on Revolveclothing – $475
MOSCHINO short dress with cherry print on Farfetch – $534
JNBY graphic print shirt on Farfetch – $244
Finally, since “the devil is in the details,” here are a few accessories that will complete your #TomatoGirl look to perfection. Jacquemus has reimagined the usually black kitten heel slingbacks in a much more playful version. Most of the shoe is made of hand-braided lambskin dyed a warm yellow. The pointed toe is dipped in an irregular brown to give the illusion of a banana on your feet. To go with it, we highly recommend the Staud flap bag with its pearls depicting ripe lemons ready to be picked.
Last on the list, but a favorite collaboration from OniriQ, are the many variations of Murakami cherries on Louis Vuitton's Monogram canvas. For the season, the Speedy 30 model with a white background seems ideal to us.
From left to right:
Les Cubisto Banane basses JACQUEMUS – $990
LV x TM: Speedy Soft Shoulder Bag 30 LOUIS VUITTON – $4,000
Tommy Beaded Bag STAUD – $345
