‘Ferrari on parade’ An article from issue 13 – Autumn 2025, of OniriQ magazine
The new Ferrari dealership SF Côte d'Azur in Cannes opened its doors a few months ago, in May to be precise, in the presence of Jérémy Mennechet, president of the SFRF group, and Julien Huet, managing director. Six floors of a contemporary building have been completely transformed for the occasion following major renovation work costing around €20 million. Six times 1,000 m² for the most incredible collection of Ferraris, from the latest models on display and the entire used car department to the oldest models left in storage by their owners and pampered like nowhere else. Six floors, six ways to appreciate the expertise of this legendary brand by this specialist already present in Mulhouse, Strasbourg and Aix-en-Provence (and soon in Geneva at Modena Cars).
Guillaume Ettori, marketing and sales director, gives us a tour. On the first floor is the reception and exhibition hall, with the models in the catalogue, already a space where you want to linger. We then go up to the upper floor to discover the used car department, which has no shortage of models to dream about. This floor also houses the configuration workshop, where you can customise your Ferrari, as well as the delivery area, where you will receive a special welcome and a musical show. There is also a beautifully appointed lounge for special events, with a wine cellar, cigar humidor and kitchen for private lunches or dinners.
On the top floor, at the highest point of the building, is the museum, with rare and/or exceptional cars, often both at the same time, open to the public but by appointment only. The three other floors, in the basement, include, on the first level, the mechanical workshop, and the other two, more secret, where customers leave their Ferraris in storage, almost all covered with tarpaulins and connected by cables to a high-performance alarm system. An extraordinary cavern.
The entire range of new and used cars
The exhibition of the current models in the range and all the used vehicles naturally attract attention. In terms of current models, visitors can see the Ferrari SF 90 Stradale and its convertible (spider) version, the 296 GTB, which becomes the GTS in spider form, the berlinetta equipped with the Ferrari V6 hybrid powertrain delivering 830 bhp; the 12 Cilindri, with, as its name suggests, the latest V12 from the prancing horse brand, and its convertible counterpart, the famous Purosangue, the luxury SUV, the beautiful – but they're all beautiful! – Ferrari Roma spider, and finally the Ferrari Amalfi, its replacement, even though the Roma will remain in the catalogue for some time to come, sublime with its carefully designed lines, long sculpted bonnet, integrated active spoiler, double cockpit interior, new steering wheel and the return of the iconic start button, integrated central screen...
This new 2+ coupé features a twin-turbo V8 engine mounted in a front mid-engine position, a unique car in the Ferrari range and on the market that takes the GT (Grand Tourer) concept to the next level, combining high performance thanks to a V8 engine delivering 640 hp (0 to 100 km/h in 3.3 seconds, 0 to 200 km/h in 9 seconds) with everyday practicality thanks to its versatility. With a truly distinctive launch colour, Verde Costiera (a bright teal green) inspired by the reflections of the sea along the Amalfi coast, which contrasts with the traditional red or Modena yellow, you may well leave Cannes after paying €240,000 (starting price). And if you're patient, the spider version has already been announced.
Test drive day at Le Castellet
Ferrari also has a strong presence in Monaco thanks to BPM Exclusive, a division of BPM Group dedicated to the distribution of luxury and sports cars. Founded in 2004 by Patrick Bornhauser, a French entrepreneur and racing driver, BPM Group is a major player in specialised car distribution in France (Paris, Bordeaux and Toulouse), Monaco and Switzerland.
The group, which ranks 9th in the top 100 distributors in France (L'Argus) and 39th in the top 50 in Europe (ICDP), brings together several prestigious brands and offers high-end services, with dedicated workshops, guaranteeing an exclusive and tailor-made customer experience.
In addition to the supercars on permanent display, the highlight will be on 11 October when BPM organises a day of driving on the famous circuit in Le Castellet, reserved for its customers. The programme will feature Ferraris, of course, among the group's 15 brands.
Translated by Bethszabee Garner
