Translated by Bethszabee Garner
With Love Is a Gift, Tiffany & Co. transforms gift-giving into a universal symbol of emotion and connection this season. A celebration of love in all its forms, carried by the elegance of Anya Taylor-Joy and her iconic creations for the festive season.
A campaign like a love story, starring Anya Taylor-Joy
The magic of the festive season comes to Tiffany & Co. with Love Is a Gift, a luminous campaign that celebrates the act of giving. Under the artistic direction of director Jonas Lindstroem and photographer Carlijn Jacobs, the New York jewellery house delivers a film with cinematic refinement.
Anya Taylor-Joy, Tiffany's global ambassador, embodies the values of this new campaign through a journey between New York, London and Tokyo. At each stage, a blue Tiffany box becomes the symbol of a shared moment, reminding us that ‘love is a gift’.
The film concludes in the snowy streets of Manhattan, in front of the iconic Landmark boutique, where Anya's voice resonates with emotion: ‘Whether shared with someone else or with oneself, love, in all its forms, is the most precious gift.’
©TIFANNY & CO.
Love through Tiffany icons
The campaign highlights the brand's iconic lines: HardWear, Lock, T and Knot, as well as pieces from the new Bird on a Rock collection, worn by Anya throughout her journey. The white ribbon, the central motif of the campaign, wraps around a Tiffany Blue® box: a common thread that guides the ambassador around the world. It connects scenes and emotions, evoking the continuity of the gesture, the tenderness of attention and the beauty of a gift offered with sincerity.
Voir cette publication sur Instagram
In this vision, love is not limited to romance: it encompasses friendship, family and self-love. Tiffany & Co. transforms jewellery into a universal language and the act of giving into a precious experience, shaped by nearly 5,000 highly skilled artisans who cut Tiffany diamonds and craft each creation in their workshops.
The gift, Tiffany & Co.'s eternal signature.
At the same time, Tiffany & Co. is highlighting its selection of gifts for the end of the year: 18-carat gold or 925 sterling silver jewellery, watches, leather accessories, homewares and customisable pieces.
Each creation becomes a gift imbued with emotion and beauty, designed to last and convey a precious moment. Synonymous with elegance, innovative design and exceptional craftsmanship, Tiffany & Co. embodies more than ever its commitment to uncompromising quality and universal love.
You can discover all the creations featured in the campaign, as well as the selection of Christmas gifts, on the official Tiffany & Co. website. The ideal place to find the perfect gift as the festive season approaches...
Article written by Lohanne Mollo
