It’s always so hard to find a pair of denim you truly love! Too long, too short, too loose, not durable enough, and so on… Every style has its own flaw. But trust us, once you find the jeans of your dreams, there’s no turning back. To help you find the pair that will be your everyday companion, the OniriQ editorial team reveals its 5 trusted brands, where denim quickly becomes a second skin.
OniriQ’s five favorite denim brands
Mother: the Californian denim that makes you feel good
Mother is the kind of jean you slip on and never want to take off. Founded in Los Angeles in 2010 by Leila Becker and Tim Kaeding, the brand focuses on perfectly tailored fits, instant comfort, and that touch of 70s-inspired rebellion, whether for women or men.
Over the seasons, the brand has developed a complete wardrobe blending denim, sportswear, outerwear, and even accessories. Designed for all body types, its collections deliberately blur the lines and adapt to every style, without ever losing their Californian DNA. But for us, when it comes to Mother, we can’t think of anything but jeans.
From left to right:
SNACKS! MOTHER Blue Jeans – €419
The Reifler MOTHER Black Jeans – €389
MOTHER Hustler Blue Jeans with Turn-ups – €403
Among the styles we’d sell our souls for, first up is the SNACKS!, both for its XXL flare cut and its stylish topstitching. For a simpler look, we’re smitten with the essential The Reifler straight-leg jeans in their deep, almost black blue. Finally, how could we not mention it? Tested and approved, we highly recommend getting your hands on the Hustler denim with its completely unexpected contrasting cuffs. Pieces with real character, quite simply.
Upper Hights: Japanese simplicity that changes everything
If you love clean lines and pieces that drape all the way down to your sneakers (or heels), Upper Hights will quickly become your go-to brand. Founded in Tokyo in 2014, this expert brand focuses on understated style with jeans designed to last and withstand the seasons without worrying about trends…
The name, a fusion of “upper” and “hights,” symbolizes this quest for personal elevation and self-assertion. Each piece is designed to create harmony between the garment and the person wearing it, and fits seamlessly into a minimalist yet sophisticated wardrobe.
From left to right:
The Niece Mid-Rise UPPER HIGHTS gray straight-leg jeans– €250
The Twins UPPER HIGHTS blue double-button jeans – €300
The Sister Mid-Rise UPPER HIGHTS blue wide-leg jeans – €250
Among the must-haves that are truly worth checking out, we’ll start with The Niece Mid -Rise in faded gray, both for its perfectly executed straight cut and its refined minimalism. For a bolder look, we’re smitten with The Twins in sky blue, featuring its iconic double-button closure and that game-changing palazzo cut. Finally, how could you possibly miss it? We can’t recommend highly enough that you set your sights on The Sister Mid-Rise in this mesmerizing raw indigo denim. Essentials that know stand out without trying too hard.
Agolde: dare to try something different
Agolde is the brand that effortlessly turns heads. Founded in 1989 in California and relaunched in 2024 by Jérôme Dahan, a legendary figure in the denim world, the brand combines boldness, creativity, and innovation. Its original cuts and custom washes give it a unique and instantly recognizable style. Its denim appeals equally to women and men seeking easy-to-wear pieces.
Available at prestigious retailers such as Net-A-Porter, La Samaritaine Paris, Merci Paris, Selfridges, Harrods, and Ssense, Agolde combines comfort, practicality, and durability for high-end denim with global appeal.
From left to right:
BENTON AGOLDE Blue Jeans – €349
AFTON Raw Blue Jeans AGOLDE – €329
AFTON Jeans (conform stretch) vintage effect AGOLDE – €329
As for must-have styles, Agolde unveils three eye-catching jeans. Right off the bat, the blue BENTON JeansB captivates with its authentic denim and flared cut that falls perfectly. Right next to it, the AFTON Jeans in raw blue draw attention thanks to their intense wash and controlled fit. But the real gem is the AFTON Jeans (conform stretch) with a vintage effect in this textured taupe-brown shade that exudes raw authenticity. Everything you need to build a solid, long-lasting denim wardrobe.
Citizens of Humanity: luxury you can feel
Citizens of Humanity is the premium jean you choose for its quality and comfort. Founded in 2003 by Jérôme Dahan (who is also behind Agolde), the brand manufactures its jeans in its workshops in Los Angeles and Turkey, where each piece passes through the hands of at least forty artisans.
Available in over 35 countries and at stores such as Le Shopping Perpignan, Harrods in London, and Le Bon Marché in Paris, the brand combines luxury, craftsmanship, and subtle elegance to become an essential staple.
From left to right:
CITIZEN OF HUMANITY Petite Ayla Baggy Blue Jeans – €369
Light blue Ayla Cargo jeans CITIZEN OF HUMANITY – €389
CITIZEN OF HUMANITY Miro Long Relaxed Python-Print Jeans – €399
At Citizens of Humanity, three styles stand out as sure bets. On the left, the blue Petite Ayla Baggy jeans hit the mark with their loose, relaxed fit that instantly flatters the figure. In the middle, we’re drawn to the light blue Ayla Cargo jeans, whose bright wash and utility pockets add that much-sought-after modern twist. Finally, on the right, the Miro Long Relaxed python-print jeans completely change the game with their subtle reptile print. Three takes on denim that prove classics can be reinvented.
Frame: effortlessly chic denim
And finally, our latest favorite. Since 2012, Frame has been combining Californian laid-back style with Parisian elegance to offer jeans and clothing that fit perfectly while remaining easy to wear. The brand offers complete collections for both women and men, featuring pieces that are easy to wear every day.
With over 20 stores across North America, Europe, and Asia, Frame has established itself as a benchmark of modern luxury. Its denim and ready-to-wear collections captivate with their refined simplicity and timeless appeal.
From left to right:
FRAME Men’s Black Baggy Jeans – €335
FRAME Men’s Light Blue Baggy Jeans – €320
FRAME Men’s Gray Baggy Jeans – €320
Over at Frame, three wide-leg styles have caught our eye. First, the versatile black Baggy, which stands out for its deep denim and perfectly balanced, roomy silhouette. In the center, another Baggy—this time in light blue—featuring a bright wash with distressed details that give it an almost authentic, lived-in look. Finally, the last piece we absolutely must have:
the Baggy (again, we know) in gray with a balanced wash, striking a balance between raw and weathered. Three variations on the same vision: XXL comfort without sacrificing style.
Article written by Lohanne Mollo
Translated by Bethszabee Garner
