From Paris to Cannes, via Saint-Tropez, Marrakech and Ibiza, the OniriQ Fashion Shows are reinventing themselves season after season. For their 9th edition, the magazine has chosen a venue like no other: the Atelier Vendôme, a blank canvas on which to showcase its talents. On 1 October, OniriQ unveiled a line-up of three designers: Japanese tailoring expert Munetaka Yokoyama, designer Jemma Russo, who is committed to women’s empowerment, and the Thai atelier A-List & More, with fifteen years’ experience in the wedding industry.

Munetaka Yokoyama, between tradition and modernity

Born into a family workshop founded in 1963, Munetaka Yokoyama carries on the legacy of those who came before him. His signature style? A contemporary, almost meditative sensibility centred on traditional Japanese kimono fabrics. Following his debut at the OniriQ Fashion Shows, Munetaka Yokoyama is back alongside the magazine in Paris.

3 QUESTIONS FOR… Munetaka Yokoyama

In May, you presented a show with the magazine at the Cannes Film Festival. Today, your work is on display in Paris. What, for you, is the main difference?

Munetaka Yokoyama: Cannes is a celebration of glamour and art. Paris is the epicentre of global fashion. Both are international stages, but they differ in their objectives and the public’s expectations. That’s why I approach each with a distinct aesthetic sensibility. For the capital, I’ve developed my collection into a more refined and sophisticated style befitting its inhabitants.

This collection seems both even more traditional, in keeping with Japanesque Formalwear, yet also more modern with tailored pieces and prints. Explain this to us.

M.Y.: When I use kimono fabrics to create, the result is often too traditional. To strike a balance, I’ve introduced modern colour palettes and more recent techniques to create an aesthetic that bridges tradition and modernity. For me, this evolution is a way of respecting cultural heritage whilst pursuing a vision of Japanese style that is relevant on a global scale.

Architecture plays a significant role in your collection. How did you incorporate it?

M.Y.: In this collection, I deliberately incorporated an architectural structure to modernise the classic kimono. I also blended modern materials and contemporary design elements within the pieces to explore new artistic dimensions. It was a real challenge to transform the structure itself into a form of modern elegance, and I believe I have succeeded.

Jemma Russo, the power of femininity

A story of destiny… Whilst still at school, the young Jamila Russo decided to create her own dress for her prom. Years later, at the helm of her own label, she designs and creates dresses that enhance women’s beauty. For her second appearance at the OniriQ Fashion Shows, Jamila and her brand Jemma Russo prove that elegance lies in the details.

3 QUESTIONS FOR… Jamila Russo

You’ve previously shown alongside OniriQ, but this is the first time your designs have graced the catwalks of Paris. How did you feel during the show?

Jamila Russo: Showing in Paris was an incredibly emotional moment for me, like a dream come true. It wasn’t just a show: it was a celebration of craftsmanship, of the countless hours spent perfecting every silhouette, and of a team that shares my vision. The energy backstage, the silent anticipation before the lights came up… It’s a feeling I’ll always carry with me.

In your collection, we see a certain balance: a look designed for women’s everyday lives, whilst embracing their femininity to the full. Tell us more.

J.R.: For me, fashion has always been about duality: strength and vulnerability, structure and fluidity, power and grace. I wanted this collection to capture that modern balance, with pieces that empower women without hardening their essence. The result is a woman who feels strong. Not because she’s in armour, but because she is fully at one with herself.

How exactly would you describe the Jemma Russo woman? The woman who wears your designs?

J.R.: The Jemma Russo woman is independent, intuitive and endlessly curious. She isn’t dictated to by trends. She follows her own rhythm. Drawn to elegance, she is never afraid to take risks. She values quality, craftsmanship and the meaning behind what she wears. Above all, she dresses for herself.

A-List & More, the art of dreaming

Founded in Bangkok by designer Marisa Nimkong, A-List & More embodies a Thai vision of bridal luxury: one of a gentle, timeless femininity, enhanced by bespoke craftsmanship. Having cut her teeth in artisanal couture, Marisa founded her brand with the ambition of celebrating every bride as a modern muse, bridging tradition and innovation. For its first appearance alongside OniriQ, A-List & More showcases Thai craftsmanship on the international stage.

3 QUESTIONS FOR… Marisa Nimkong

Under the auspices of OniriQ, you have unveiled your new Celeste Lumière collection. What does it represent for you?

Marisa Nimkong: For us, this collection embodies the inner radiance of every bride. It celebrates timeless beauty, blending couture craftsmanship with a feminine, almost divine strength. Modern couture and the purity of light were truly our cornerstones in developing these dresses, which are at once classic and powerful, soft and assertive.

You create wedding dresses that ‘shine as brightly as a celestial sky’, as you put it. What stands out to you about how your clients feel when wearing one of your creations?

M.N.: When a bride looks in the mirror and says, ‘This is truly me’, that is the greatest achievement of all. Clients often tell us they feel confident, elegant, and recognised for who they are. This emotional connection, between the garment and identity, is what gives our work its true meaning.

Both in the creation and the final look of the dresses, how do you combine modern tailoring with timeless grace?

M.N.: We start with silhouettes that have stood the test of time, then we reinvent them with contemporary details: crystal embroidery, luminous pearls, silk taffeta. Our ambition is to create dresses that will remain timeless and radiant, even decades later. Couture must evolve, without ever forgetting its soul.

Article written by Tom Kuntz, featured in issue 14 of OniriQ Magazine.

Translated by Bethszabee Garner