With this latest activation, Lululemon once again confirms its status as a major player in luxury sportswear... For the Milano Cortina 2026 Winter Olympic and Paralympic Games, taking place from the 6th to the 22nd of February, Lululemon is positioning itself as one of the major players by supporting the team from its country of origin: Canada.
With premium materials, sleek silhouettes and cutting-edge functionality, the sportswear specialist has designed an Olympic wardrobe that is a true sensory experience, created with and for athletes.
A launch by Lululemon for Milano Cortina 2026
In partnership with the Canadian Olympic and Paralympic Committees, Lululemon unveils a wardrobe where technology and style come together with almost tailor-made precision. Designed for ceremonies, podiums and media appearances, it promises to ensure that Team Canada's athletes perform at their best at Milano Cortina 2026.
The various pieces feature smart insulation, refined layering and premium fabrics such as merino wool and technical jacquard. ‘Working with Canada's top athletes, we applied the lessons learned from our last two Games to create outfits that place greater emphasis on innovation and inclusion,’ explains Calvin McDonald, CEO of Lululemon.
Voir cette publication sur Instagram
An inclusive design deeply rooted in Canadian identity
This collection embodies a resolutely contemporary approach to fashion that we love: inclusive, adaptive and narrative. Inspired by the needs of Paralympians, the garments are adaptable, featuring magnetic zips, subtle Braille detailing and abrasion-resistant materials. This is yet another demonstration of Lululemon's expertise, commitment, values and pride in its Canadian roots.
Indeed, the tribute to Canada can be seen in every detail: sculpted topographic prints, graphic maple leaves, and a colour palette ranging from deep red to icy green and iceberg blue.
‘This partnership has resulted in the most inclusive and adaptive outfits to date,’ says Karen O'Neill, CEO of the Canadian Paralympic Committee. Modern, sporty fashion, designed as a platform for expression and representation.
A team of ambassadors and a lasting commitment to sport
Among the faces chosen to embody this vision are Sidney Crosby, Piper Gilles, Cassie Sharpe and Natalie Wilkie. These athletes will become ambassadors for the Lululemon style for the duration of an Olympic cycle. ‘Canadian athletes are the best in the world, and it's only natural that they should have the most beautiful and innovative outfits at the Games,’ says David Shoemaker, Chief Executive Officer of the Canadian Olympic Committee.
At the heart of the initiative is the Future Legacy programme, which donates 10% of sales from selected products to the Canadian Olympic and Paralympic Foundations. It's a way of using fashion as a vehicle for social impact and communication that is true to the brand's identity.
Unfortunately for the French, we won't be able to get our hands on it unless we fly over (or use a VPN, which is worth a try)... The Team Canada x Lululemon collection has been available online in Canada and the United States since 18 November, and in stores since 19 November (Canada, Milan).
Article written by Lohanne Mollo
Translated by Bethszabee Garner
