Skincare begins with form. A white, smooth, almost unreal dome, reminiscent of a 1970s lamp, a space object and a pebble polished by time. ‘We wanted an object that you would want to keep in sight,’ explains Raphaële Four, co-founder of the FIRN brand, alongside Clémence de Stabenrath and Sasha Bostoni. ‘Something that naturally finds its place in a bathroom, without needing to justify itself.’

FIRN skincare regenerating cream

But the brand is about more than just beauty. Beneath this futuristic shell lies a precise scientific promise, developed in Switzerland with Dr Fred Zülli, a world-renowned specialist in plant stem cells. ‘STM30® acts on the skin's natural ability to regenerate,’ he explains. ‘We work on cellular energy,cell vitality and cell resistance.’ Cutting-edge science, translated here into simple, everyday actions.

The range is built around this exclusive complex: creams, serums, patches, food supplements, as well as body and hair care products. Each formula combines STM30® with a key active ingredient, such as vitamin C, collagen peptides, biomimetic retinol and hyaluronic acid, to meet specific needs: radiance, firmness, hydration and correction. ‘We wanted a clear routine, without unnecessary layering,’ explains Clémence de Stabenrath. "Each product has its place and its moment. "

What strikes you when you use them is the sensuality of the textures: creams that envelop the skin without ever feeling heavy, serums that glide on without sticking, formulas designed to fit into real life. FIRN is all about regeneration, but without dramatising the mirror. Here, there are no promises of radical transformation: just the idea of skin that functions better, for longer.

Behind FIRN is Sacha Bostoni, who has turned desirability into a well-oiled machine. ‘The product must make you want it even before you understand it,’ he says. ‘If the object is right, the rest will follow.’ This approach is evident in every detail, from the design to the choice of words to the in-store experience.

Their spaces, starting with the one in Montorgueil, Paris, extend this vision. They are minimalist, almost contemplative places where you can test, touch and take your time. FIRN is also available online for those who like to discover skincare products at their own pace.

Who is FIRN for? For those who love beautiful objects as much as beautiful gestures. For a generation that no longer separates science from pleasure, or effectiveness from desire. Skincare that is experienced as a ritual and, once placed in the bathroom, asks for only one thing: to be used and admired.

Translated by Bethszabee Garner