Translated by Bethszabee Garner
From the asphalt to a bubble of wellness: Cadillac is changing gears and inviting us to breathe. On Saturday, May 24 and June 21, the American car brand's futuristic flagship store opposite the Opéra Garnier will be transformed into a carefully crafted holistic village. On the ground floor, an experiential pop-up will bring together the very best in beauty and clean, cutting-edge skincare: RoC, the essential D-LAB and Huages nutricosmetics, sculpting and technical clothing by Elastique Athletics, LED rituals by Nooance, and more. A map of next-generation self-care with adaptogenic drinks to sip between two enlightening masterclasses on menopause, integrative medicine, or liver detox.
Also worth trying: four sessions of YUJ Flow, Hélène Duval's signature yoga style, held in a 600 m² loft on the second floor of Cadillac City Paris—a space open to the public for the very first time. And what about the car? It's part of the experience as an object of care: aboard the 100% electric LYRIQ, you can enjoy a session of light meditation on massage seats. Ten minutes to unwind!
From the mountains to the city, the Cadillac lifestyle
Behind the golden lattes and yoga mats, Cadillac is rolling out a well-oiled strategy: redefining luxury in line with new cultural codes. Under the leadership of Mary Barra, a pioneer and the first woman to head a global automotive giant, the brand is thus weaving a narrative where design, innovation, and lifestyle become one. The latest playground: the Swiss Alps, and in particular the ultra-connected Swiss resort of Laax, where Cadillac has set up a mobile showroom this winter. With a heritage wall, an AI photo booth, and full-size test drives of the all-electric LYRIQ, the Detroit icon has once again opted for total immersion to embody its new vision of luxury.
Practical information:
Cadillac City Paris, 7 Rue Meyerbeer, Paris 9th arrondissement
Saturdays, May 24 and June 21, 2025, from 10 a.m. to 6 p.m.
Free admission (except yoga: $10 per session)
Registration required
