Translated by Bethszabee Garner
Held between Paris and Saint-Tropez since 2020, the Richard Mille Princess Rally highlights women's passion for classic cars. For the occasion, Alfa Romeo is returning to the event for the second time, all the while paying tribute to its prestigious history. The iconic brand will therefore field several teams at the start in Paris, including an Alfa Romeo 33 Stradale, a sporty gem with a mesmerizing red silhouette. They will be joined by an Alfa Romeo Junior, a Tonale, a Giulia, and a Stelvio. Starting at Place Vendôme in Paris and ending in Saint-Tropez, this exciting 1,700 km odyssey brings together participants of various nationalities. The goal? To drive exceptional cars on the most beautiful roads in France (among women).
The Romeo 33 Stradale in the service of la dolce vita
Unveiled in 2023, the new Alfa Romeo 33 Stradale is a reinterpretation of one of the icons in the brand's history: the 33 Stradale, launched in 1967. Produced in a limited edition of just 33, this dream car combines sculptural design, cutting-edge technology and craftsmanship in the pure tradition of what is known in Italy as “bello e ben fatto” (beautiful and well made). Considered one of the most beautiful cars of all time, it stands out for its light weight, powerful engine and numerous cylinders.
Its presence at the Richard Mille Princess Rally is intended to be an event that connects Alfa Romeo's prestigious heritage with its futuristic vision, now in the spotlight. Located in Place Vendôme, this sublime car celebrates both the heritage of the brand founded in 1910 and the women who have always been passionate about it without really being able to express it.
Alfa Romeo commits to a week in the spirit of elegance
For 115 years, Alfa Romeo has been thrilling enthusiasts with innovative, emotionally charged cars. "By renewing our partnership with the Rallye des Princesses Richard Mille, we are reaffirming our commitment to supporting an event that highlights the pleasure of driving, the beauty of automotive design, and the creative energy of passionate women. The presence of the Alfa Romeo 33 Stradale in Paris symbolizes both our heritage pride and our ambition for the future," said Alain Descat, Director of Alfa Romeo.
The grand event will kick off on May 18, 2025, with 80 female dedicated teams crossing France from Dijon to Annecy, arriving, of course, in Saint-Tropez. Participants will be able to distinguish themselves through outfits or special causes marking this week-long journey of symbolic significance. Alfa Romeo will be present throughout the route to accompany the drivers and offer them exclusive experiences imbued with this shared passion for controlled performance.
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The Richard Mille Princess Rally will take place from May 17 to May 22, 2025.
